Adblocking RSS/Atom Advertising
2005.05.31 · Internet · 0 CommentsI take the middle road when it comes to advertising in RSS/Atom feeds.
I know the advertisers are wetting themselves at the growing number of eyeballs out there viewing feeds. And I know the potential number of micro-payments from click-throughs are just too tempting for most people. After all, the Intenret is all about money...right? Web 2.0 is not only about the read/write web, or the standards-based web, but about making another impact on the stock market like the Big Bubble in the 90s. Let's all cash in.
That may sound a little harsh, but believe me, I do understand.
The other side I also understand. Feeds [RSS/Atom] are suppose to be small packages of data that gives you a hint of what's to come. You like the snippet of information you see in a feed, you click on the permalink. Really Simple Syndication.
Adding advertising to feeds in the form of images [that are usually made to look like text-ads], while not really impacting the feed hoster, does raise the size of a download for the client [aka you]. Fortunately, if you're on the side of The Force that's winning the current browser war [no...not in terms of total users, but in terms of functionality, security & performance], then you have a option to stop most feed advertising. The Adblock extension.
Of course this only works if you're using a web-based aggregator, but a lot of us are. And my pet beef with feed ads is not so much the content [because they are relevant to me needs and desires as a living product consumer], but that they throw my aggregators design/layout out of wack. That's a good enough reason isn't it =)
In any case, here or some examples of the feeds and their advertisers that you should be able to give the axe to;
/. and freshmeat both get their adverts from feedstermedia. The feedstermedia.com domain is nothing by an adserver, so I thought it prudent to just wildcard the whole name - *feedstermedia*.
engadget, readwriteweb, seroundtable, tuaw & hackaday [shame on you - bad cows, bad cows] all use Googles Ad Services. Adblock *googleadservices*.
boing boing, veen, readwriteweb [hedging their bets by using multiple advertisers] & kottke use FeedBurner, which offers multiple services besides placing adverts in your feeds. For this reason, you might not want to block the whole domain, but rather do it on a site by site basis. eg: *feeds.feedburner.com/~a/boingboing*
Like I said, I understand both sides of the feed-ads argument, but for me personally, I would prefer to keep the feeds I read ad free. I don't mind not having the full content feeds, and have no issue with clicking on a permalink to visit a site to view/read the full post [and thereby allow the sites owners to show me as many images/ads as they want], but my aggregator is my own software with my own design/template and I want the advertisers to stay away from it.
